Merciless Russian marketing: how to sell food at times more expensive than its real value

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Oh, how I love “pricing methods” for food! How I love sellers, especially "private traders" who instantly adopt all the more or less significant and fashionable reasons to raise the price of their products to the skies!

Take, for example, the now fashionable "organic".

Not so long ago, a sweet old woman offered me chicken eggs "pure organic, not pumped up by anything." For 400 rubles a dozen.

I almost got hit. Eggs in small stores, large, I take 110 rubles for a dozen. And I will not say that I consider it cheap. Quite a high price. Well, and 400 rubles for the same, in size, color, composition ...

- Why four hundred? - I asked.

- So granddaughter, - my grandmother immediately made me a relative - The testicles are clean, without any rubbish!

I could not resist, I say to granny:

- So how do they differ from others? Do you feed the chickens with the same compound feed as in large farms?

Granny got caught with humor, really. I realized that I was not a customer, she laughed:

- To live, granddaughter, for something you need!

I wished grandma good luck. I am more than sure that we, in Moscow, have found a buyer for her testicles for 400 rubles. There are plenty of pontorezs who do not think about what is hidden behind the price.

I told this incident to my colleagues on the keyboard and frying pan. One lady laughed, added color - she lives outside the city in the Yaroslavl region, so she was recently offered “local, environmentally friendly tomatoes” at 180 rubles per kilogram. They brought it to the house in a bucket, they said:

- Buy, hostess! There is no need to poison children with imported rubbish!

The tomatoes blushed shyly, diligently pretending not to be green, but ripe. Their various forms and specks showing through here and there opaquely hinted at "absolute naturalness" and familiarity with late blight.

- Pink Dagestan tomatoes are cheaper on the market! - She refused the offer of an enterprising seller.

- So they do not understand how pumped up! - He was not taken aback. - And here - pure organic!

It touches me very much this - "pure organic". I have never met a single summer resident who would not use "chemistry" on his site. They poison beetles, earthen flea beetles, poison caterpillars. Potato tubers are kept in solutions before planting - and then, in some miraculous way, the Colorado potato beetle does not eat the grown potatoes. Farmers feed poultry and livestock with the same compound feed as large farms. And not only farmers. Even ordinary villagers who feed a couple of pigs and a bull - for their meat and to sell the leftovers.

But farm meat - oooh! And the product of agricultural complexes is fu-fu.

And as for the "inflatedness" of tomatoes, or now - watermelons. I can imagine a vegetable warehouse, along which migrant workers with syringes gallop, and tirelessly prick - tomatoes, watermelons, melons, what else are they “pumped up” there?

Every time I hear this definition, I really want to ask - isn't it funny for the adherents of this faith themselves? But no, it turns out - not funny.

And they are ready to pay many times over for the same products that are sold without advertising "Organic!" Cool.

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