This post came about for a reason. The reason was an advertisement of a well-known marketplace, in which a package of sausages of a popular meat brand is offered for... 89 rubles!
I will not write the name of the brand, as well as the name of the marketplace. Who wants to - google to help!
So what's so interesting about this proposal? Rather, why did it interest me?
No, it was not the sausages themselves that turned out to be so attractive, I have known sausages for a long time. I liked the comments!
What do you think you have written about the most? Well, of course, about the composition of the product and the fact that there can be no such price with a normal recipe.
And in order to sort everything out on the shelves, I will try to describe the main of these comments, and at the same time substantiate why the statements in them are lies and stereotypes of pure water.
so
- What are they generally made of, because a kilogram of meat costs about 400 rubles ?!
Well, first of all, 400 rubles are KILOGRAMS of meat. A package of sausages weighs just over 400 grams. Catch the difference, right?
However, this is not an argument either.
- Ok, so be it, but still it comes out less than 200 rubles per kilo. Then how about 400 in the store?
The key is in the STORE! Ladies and gentlemen, do you seriously think that producers go to the store and buy meat from some Rafik at the retail price? My dear, my naive. Most manufacturers do not even have wholesale supplies of raw materials, but their own agricultural complexes. And the cost of this meat is such that you will cry, choking with tears of envy from how much it turns out in reality
By the way, here we come just to the moment that these 200-odd rubles difference is nothing more than... promotion of retail chains. Yes Yes. It is not the manufacturer who has the bulk of the income. Didn't you know about that ?!
At the same time, I do not want to vilify the networks themselves. There, too, everything is not so simple. For example, you know that the same bananas (very often) are sold…. At a loss. Yes, there is such a marketing trick based solely on consumer psychology. This product must not exceed a certain value and must be on the counter. A certain consumer index. If you are interested, I will write about it separately somehow.
- At this price, they don't put meat in sausages, but toilet paper?
This is such a level of foolishness that I don't want to comment, but still I promised to explain what and how
You see... Different meats go to sausages and sausages. Of course, not only the tenderloin and the neck, but also does not mean that the scraps with bones and "toilet paper". Economy class is one content, premium is another. By the way, that brand cannot be called an economy. But even in the economy there will be no tripe and shit in the content. What you see in the composition is in the product. For any deviations, and God forbid, "toilet papers", checking structures will be harshly and with a guy.
And now the question is, how do I know this? Yes, the thing is that I had to visit production sites more than once. Including meat. I can assure you that the sterility and cleanliness there is such - many of you will envy the fact that it is not at home that way. And the quality, I repeat, is constantly monitored.
So is it possible to buy products with such promotions? It is possible and even necessary. Seize the moment when someone needs to rock a product or attract a customer.
And I don't even want to hear about "toilet papers", "soy" or GMOs. Let the grannies discuss it on the bench.